MARYAM + COMPANY

Maryam Ahmed of Maryam + Company is a creative entrepreneur based in Napa, CA. She specializes in community activation, strategic programs, and project management for food and wine brands with a demonstrated commitment to diversity and sustainability.

Projects Overview

Maryam + Company launched a new product offering in the form of a multi-day, immersive food & wine experience called Field Blends. The purpose of Field Blends is to showcase the makers, growers, and the community of various wine regions through the lens of diversity, sustainability, and equity in wine and agriculture. I supported Maryam + Company with copy development, content planning, and digital marketing.

red wine swirling in glass - promo shot for Field Blends: Walla Walla

photograph by Maryam Ahmed
design work by Jamica El of Muvaboard

 
 

Services

  • Goals
    • Develop a compelling name for the experience + brand
    “Field Blends” involves harvesting and co-fermenting different grape varietals grown in the same field. This often results in unexpected and intriguing blends, yielding a one-of-a-kind wine experience – that’s exactly what you’ll get here.

    • Inform and excite travelers about a new way to experience wine country; Generate buzz around the trip(s) to increase sales conversions

    Crafted copy for:
    • Field Blends landing page
    • Walla Walla landing page
    • Scholarships landing page
    • social media announcements (@maryamandcompany)
    • email newsletter announcements
    • digital text ads (Google ads)
    • emails to scholarship recipients
    • email nurture campaigns to Field Blends attendees

  • Launch and manage Google Ads

    • Dynamic search ads campaign
    • Performance Max ad campaign

  • Provide strategic consulting around user experience throughout all contact points of the sales journey – from website content and SEO-informed user experience to checkout and follow-up customer communications