Specializations

  • I help mission-driven organizations rewrite the story of who they are and what they stand for. During rebrands and big shifts, I cut through jargon and noise to shape narratives that are sharp, resonant, and memorable.

    I connect disciplines like SEO, UX, and website optimization with editorial strategy, messaging, and brand development to ensure every story element aligns.

    Through structured discovery, in-depth audits, and collaborative planning, I craft frameworks and strategies that elevate visibility, sharpen positioning, and strengthen impact during pivotal transitions.

  • I combine extensive research and business smarts with elegant writing, creative sensibilities, and a knack for simplifying complex ideas into accessible copy.

    I craft original content for a variety of applications including website copy, product launches, executive ghostwriting, email newsletters, blog articles, and more. I also provide editing services and rewrites for existing brand assets.

  • From SEO and email marketing to website performance and data analysis, my toolkit fuels narrative strategies and copywriting that look good and drive results.

    Reach out to learn more!

✹ Featured Testimonials ✹

  • Feminist Center for Reproductive Liberation

    MK Anderson, Director of Development & Communications

    “Working with Sarah was game changing for Feminist Center. Our organization is almost 50 years old, and a few years ago we decided to undergo a top-to-bottom rebrand to reflect an updated mission and vision. We were facing some internal challenges, and we were looking for a heavy hitter in the comms space to help us develop something that would land with all of our stakeholders.

    Sarah Joy developed a comprehensive communications strategy for Feminist Center, and the results were exceptional. Her approach is deeply practical, and included detailed workplans, clear timelines, adaptable templates, and well-crafted copy that perfectly captured our new voice. Sarah’s ability to collaborate across disciplines was also especially impressive. She worked seamlessly with multiple consultants, navigating different work areas with ease and ensuring alignment every step of the way. 

    One of Sarah’s most impactful contributions was co-developing & facilitating our rebrand training sessions. She played a key role in developing the training and in guiding our staff through the transition, making sure everyone felt informed, supported, and genuinely excited about the rebrand launch.

    Sarah is reliable, intuitive, and truly a joy to work with. I would highly recommend her to any organization looking for a communications expert who brings both strategic thinking and heart to the table.”

  • Maryam Ahmed, Owner, Maryam + Company

    “As a social impact entrepreneur, it's not always easy to go from idea to implementation, especially when it comes to getting the idea down on paper. Sarah understood our goals from the get; she wove together words that remind both us and our audience of the impact and magic we hope to create. Sarah joined the project in its nascent stage and worked tirelessly to bring the vision to life. She met every deliverable (and then some!) on time, was an exceptional team player, and maintained enthusiasm for our project throughout. We will undoubtedly continue to rely on her expertise and employ her services.”

  • Matt Dailey, President, PLAYTE Kitchen

    “Sarah helped us launch a new iteration of our website for PLAYTE Kitchen. She not only provided copywriting services but also helped revamp our customer journey and web optimization. It's the "cherry on top" when someone leans into your business and goals in addition to providing excellent services. She was incredibly insightful, always met deadlines, and felt like part of our kitchen crew. Team PLAYTE can't wait to work with Sarah on another project (and we most certainly will)!”

  • Hope Henson-Lehman, Co-Founder & Managing Director, Just BE

    “Sarah is a powerful SEO copywriter and digital marketing strategist. She got to know Just BE, our vibe, mission, vision, and values to dial into our brand voice. She drafted the copy for our entire website to align with our values and SEO needs. She also worked expertly with our branding consultant, so consider bringing her onto your next rebranding project! She is also a digital marketing beast who outlined an entire go-to-market strategy for our membership launch in 2024. She is patient, compassionate, and amenable to feedback. Overall, I felt held and supported by her expert advice. I highly recommend her for SEO copywriting or digital marketing strategy support.”

  • Liliana Herrera, Language Justice Coach

    “Working with Sarah Joy Chung was a dream come true! Sarah came highly recommended by a dear friend, and let me just say that Sarah not only met, but also exceeded my expectations. Sarah is a dedicated listener, savvy thinker, compelling writer, sharp strategist, and excellent communicator. And may I add, a keenly resourceful person! Sarah’s warm demeanor invites one to open up, which is key when sharing a vision that may color outside the lines of the ordinary. Her tailored approach truly resonated with my own work and it allowed me to comfortably share what I envisioned. Attention to detail was prominent, which resulted in content and aesthetics that genuinely reflected my own values and goals. I am inspired to continue developing my vision confidently knowing that it will reach the world with authenticity and appeal. Thank you for your amazing work, Sarah!”